Matcha, flowers & good vibes: Yumi x nucao take it to the streets
About the brands
Yumi designs floral experiences that stop people in their tracks. Nucao is the next-gen snacking brand making better-for-you treats — like their collab with Stefanie Giesinger: matcha-dipped strawberries.
About the event
In Berlin’s spring sunshine, Yumi and nucao hosted a two-day pop-up celebrating the launch of their matcha strawberry collab. Day one was an intimate influencer event. Day two? A full-on street celebration with free matcha-dipped strawberries, floral decor, and matcha everything.
What Loud & Clear Agency did at the event
We documented the activation — from curated content moments to spontaneous street reactions. With beautiful bouquets and matcha in frame, we created social-ready visuals that felt as fun as the event itself.
Summary / Key takeaway
Sweet, sunny, and scroll-stopping — this pop-up nailed the formula for a feel-good brand moment. We turned IRL buzz into digital reach with content that captured the joy of it all.
Sunshine, matcha, and flower power — an instant serotonin boost.
Yumi dressed the streets, nucao brought the snacks, and Berlin showed up.
