{"id":758,"date":"2025-05-25T15:48:15","date_gmt":"2025-05-25T13:48:15","guid":{"rendered":"https:\/\/loudandclear.agency\/?p=758"},"modified":"2025-06-16T14:10:32","modified_gmt":"2025-06-16T12:10:32","slug":"byredo-x-yumi","status":"publish","type":"post","link":"https:\/\/loudandclear.agency\/de\/byredo-x-yumi\/","title":{"rendered":"Byredo x Yumi"},"content":{"rendered":"<h3 class=\"wp-block-heading\"><strong>Flower-fueled brand collab: Yumi x Byredo take over Mitte<\/strong><\/h3>\n\n\n\n<p><strong>About the brands<\/strong><\/p>\n\n\n\n<p><em><a href=\"https:\/\/www.instagram.com\/yumi.bouquets\/\">Yumi<\/a><\/em>\u00a0creates dreamy floral experiences for events, pop-ups, and workshops.\u00a0<em><a href=\"https:\/\/www.instagram.com\/officialbyredo\/?hl=de\">Byredo<\/a><\/em>\u00a0is the iconic fragrance brand known for cult scents and bold aesthetics.<\/p>\n\n\n\n<p><strong>About the event<\/strong><\/p>\n\n\n\n<p>For one spring day, <a href=\"https:\/\/www.instagram.com\/yumi.bouquets\/\">Yumi<\/a> transformed the <a href=\"https:\/\/www.byredo.com\/eu_en\/c\/perfume?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=GRE_EN_PMAX_CONV_ROAS&amp;gad_source=1&amp;gad_campaignid=18626619313&amp;gbraid=0AAAAACM-6FXR8mDjLxhubO_AYU6na7RbC&amp;gclid=CjwKCAjwo4rCBhAbEiwAxhJlCbNrnZVqYDj6dv6mvxSYzCN6kQPsTXZ0IFdwahXflwzTa2rmEfVpwBoCn-4QAvD_BwE\">Byredo<\/a> store on Alte Sch\u00f6nhauser Stra\u00dfe in Berlin into a blooming, joy-filled space. Shoppers received custom flower bouquets with every purchase, while a live DJ and drinks turned the vibe all the way up.<\/p>\n\n\n\n<p><strong>What <a href=\"https:\/\/www.instagram.com\/loudandclear.agency\/\">Loud &amp; Clear Agency<\/a> did at the event<\/strong><\/p>\n\n\n\n<p>We captured content that matched the moment \u2014 soft petals, happy faces, and effortless luxury. Our team shot on-site social visuals and helped spread the good energy offline&nbsp;<em>and<\/em>&nbsp;online.<\/p>\n\n\n\n<p><strong>Summary \/ Key takeaway<\/strong><\/p>\n\n\n\n<p>A feel-good brand activation that nailed the crossover between beauty and emotion \u2014 Yumi and Byredo showed how to turn a store into a story. We helped bottle that magic for social.<\/p>\n\n\n\n<figure class=\"wp-block-video alignwide\"><video autoplay loop muted src=\"https:\/\/loudandclear.agency\/wp-content\/uploads\/2025\/05\/copy_E3F39EC1-F1B3-42DE-85BD-04E72252FA15.mov\" playsinline><\/video><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Petals, perfume, and good vibes only.<\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-b25ccd55 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-ff4b9c61 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-8a368f38 wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-style-rounded is-style-rounded--1\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/loudandclear.agency\/wp-content\/uploads\/2025\/05\/IMG_6276-1024x768.jpg\" alt=\"Elegante Blumendekoration mit wei\u00dfen Calla-Lilien und h\u00e4ngendem Gr\u00fcn auf einem dunklen Holztisch im BYREDO-Store, im Hintergrund Taschenregale und Duftprodukte.\" class=\"wp-image-759\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/loudandclear.agency\/wp-content\/uploads\/2025\/05\/IMG_6276-1024x768.jpg 1024w, https:\/\/loudandclear.agency\/wp-content\/uploads\/2025\/05\/IMG_6276-300x225.jpg 300w, https:\/\/loudandclear.agency\/wp-content\/uploads\/2025\/05\/IMG_6276-768x576.jpg 768w, https:\/\/loudandclear.agency\/wp-content\/uploads\/2025\/05\/IMG_6276-1536x1152.jpg 1536w, https:\/\/loudandclear.agency\/wp-content\/uploads\/2025\/05\/IMG_6276-2048x1536.jpg 2048w, https:\/\/loudandclear.agency\/wp-content\/uploads\/2025\/05\/IMG_6276-16x12.jpg 16w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--50)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded is-style-rounded--2\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/loudandclear.agency\/wp-content\/uploads\/2025\/05\/IMG_6299-768x1024.jpg\" alt=\"Person in roter Jacke mit BYREDO-Einkaufstasche und einem verpackten Blumenstrau\u00df mit wei\u00dfen Calla-Lilien im Store.\" class=\"wp-image-767\" style=\"aspect-ratio:3\/4;object-fit:cover\" srcset=\"https:\/\/loudandclear.agency\/wp-content\/uploads\/2025\/05\/IMG_6299-768x1024.jpg 768w, https:\/\/loudandclear.agency\/wp-content\/uploads\/2025\/05\/IMG_6299-225x300.jpg 225w, https:\/\/loudandclear.agency\/wp-content\/uploads\/2025\/05\/IMG_6299-1152x1536.jpg 1152w, https:\/\/loudandclear.agency\/wp-content\/uploads\/2025\/05\/IMG_6299-1536x2048.jpg 1536w, https:\/\/loudandclear.agency\/wp-content\/uploads\/2025\/05\/IMG_6299-9x12.jpg 9w, https:\/\/loudandclear.agency\/wp-content\/uploads\/2025\/05\/IMG_6299-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-8a368f38 wp-block-column-is-layout-flow\">\n<div style=\"height:var(--wp--preset--spacing--50)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded is-style-rounded--3\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/loudandclear.agency\/wp-content\/uploads\/2025\/05\/IMG_6284-1-1024x768.jpg\" alt=\"Produkt-Display mit drei BYREDO-Parfums: Bal d\u2019Afrique, Gypsy Water und Blanche, pr\u00e4sentiert in edlen Holzboxen mit Namenskarten.\" class=\"wp-image-765\" style=\"aspect-ratio:3\/4;object-fit:cover\" srcset=\"https:\/\/loudandclear.agency\/wp-content\/uploads\/2025\/05\/IMG_6284-1-1024x768.jpg 1024w, https:\/\/loudandclear.agency\/wp-content\/uploads\/2025\/05\/IMG_6284-1-300x225.jpg 300w, https:\/\/loudandclear.agency\/wp-content\/uploads\/2025\/05\/IMG_6284-1-768x576.jpg 768w, https:\/\/loudandclear.agency\/wp-content\/uploads\/2025\/05\/IMG_6284-1-1536x1152.jpg 1536w, https:\/\/loudandclear.agency\/wp-content\/uploads\/2025\/05\/IMG_6284-1-2048x1536.jpg 2048w, https:\/\/loudandclear.agency\/wp-content\/uploads\/2025\/05\/IMG_6284-1-16x12.jpg 16w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--50)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded is-style-rounded--4\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/loudandclear.agency\/wp-content\/uploads\/2025\/05\/IMG_6281-1-768x1024.jpg\" alt=\"Mehrere Blumenstr\u00e4u\u00dfe mit wei\u00dfen Calla-Lilien, kunstvoll in Papier mit schwarzer BYREDO-Grafik verpackt.\" class=\"wp-image-768\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/loudandclear.agency\/wp-content\/uploads\/2025\/05\/IMG_6281-1-768x1024.jpg 768w, https:\/\/loudandclear.agency\/wp-content\/uploads\/2025\/05\/IMG_6281-1-225x300.jpg 225w, https:\/\/loudandclear.agency\/wp-content\/uploads\/2025\/05\/IMG_6281-1-1152x1536.jpg 1152w, https:\/\/loudandclear.agency\/wp-content\/uploads\/2025\/05\/IMG_6281-1-1536x2048.jpg 1536w, https:\/\/loudandclear.agency\/wp-content\/uploads\/2025\/05\/IMG_6281-1-9x12.jpg 9w, https:\/\/loudandclear.agency\/wp-content\/uploads\/2025\/05\/IMG_6281-1-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\">The Byredo store got a floral glow-up courtesy of Yumi.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/loudandclear.agency\/wp-content\/uploads\/2025\/05\/IMG_6286-768x1024.jpg\" alt=\"Kundenszene im BYREDO-Store mit Fokus auf Parfumtheke und Beratungssituation zwischen zwei Personen.\" class=\"wp-image-763\" style=\"object-fit:cover;width:500px;height:667px\" srcset=\"https:\/\/loudandclear.agency\/wp-content\/uploads\/2025\/05\/IMG_6286-768x1024.jpg 768w, https:\/\/loudandclear.agency\/wp-content\/uploads\/2025\/05\/IMG_6286-225x300.jpg 225w, https:\/\/loudandclear.agency\/wp-content\/uploads\/2025\/05\/IMG_6286-1152x1536.jpg 1152w, https:\/\/loudandclear.agency\/wp-content\/uploads\/2025\/05\/IMG_6286-1536x2048.jpg 1536w, https:\/\/loudandclear.agency\/wp-content\/uploads\/2025\/05\/IMG_6286-9x12.jpg 9w, https:\/\/loudandclear.agency\/wp-content\/uploads\/2025\/05\/IMG_6286-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/loudandclear.agency\/wp-content\/uploads\/2025\/05\/IMG_6277-3-768x1024.jpg\" alt=\"Minimalistische Shop-Ansicht mit wei\u00dfen BYREDO-Duftkerzen, dekorativer Blumenvase und Parfumflakons auf Kissen-Display.\" class=\"wp-image-786\" style=\"object-fit:cover;width:500px;height:667px\" srcset=\"https:\/\/loudandclear.agency\/wp-content\/uploads\/2025\/05\/IMG_6277-3-768x1024.jpg 768w, https:\/\/loudandclear.agency\/wp-content\/uploads\/2025\/05\/IMG_6277-3-225x300.jpg 225w, https:\/\/loudandclear.agency\/wp-content\/uploads\/2025\/05\/IMG_6277-3-1152x1536.jpg 1152w, https:\/\/loudandclear.agency\/wp-content\/uploads\/2025\/05\/IMG_6277-3-1536x2048.jpg 1536w, https:\/\/loudandclear.agency\/wp-content\/uploads\/2025\/05\/IMG_6277-3-9x12.jpg 9w, https:\/\/loudandclear.agency\/wp-content\/uploads\/2025\/05\/IMG_6277-3-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\">One of those &#8220;you had to be there&#8221; moments \u2014 luckily, we were.<\/p>","protected":false},"excerpt":{"rendered":"<p>Flower-fueled brand collab: Yumi x Byredo take over Mitte About the brands Yumi\u00a0creates dreamy floral experiences for events, pop-ups, and workshops.\u00a0Byredo\u00a0is the iconic fragrance brand known for cult scents and bold aesthetics. About the event For one spring day, Yumi transformed the Byredo store on Alte Sch\u00f6nhauser Stra\u00dfe in Berlin into a blooming, joy-filled space. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":759,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[],"tags":[29,36,33,35,37,34,31],"class_list":["post-758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-blumen","tag-blumen-event","tag-blumenladen","tag-byredo","tag-event","tag-pop-up","tag-yumi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Byredo x Yumi - Loud &amp; Clear Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/loudandclear.agency\/de\/byredo-x-yumi\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Byredo x Yumi - Loud &amp; Clear Agency\" \/>\n<meta property=\"og:description\" content=\"Flower-fueled brand collab: Yumi x Byredo take over Mitte About the brands Yumi\u00a0creates dreamy floral experiences for events, pop-ups, and workshops.\u00a0Byredo\u00a0is the iconic fragrance brand known for cult scents and bold aesthetics. About the event For one spring day, Yumi transformed the Byredo store on Alte Sch\u00f6nhauser Stra\u00dfe in Berlin into a blooming, joy-filled space. 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