Flower-fueled brand collab: Yumi x Byredo take over Mitte
About the brands
Yumi creates dreamy floral experiences for events, pop-ups, and workshops. Byredo is the iconic fragrance brand known for cult scents and bold aesthetics.
About the event
For one spring day, Yumi transformed the Byredo store on Alte Schönhauser Straße in Berlin into a blooming, joy-filled space. Shoppers received custom flower bouquets with every purchase, while a live DJ and drinks turned the vibe all the way up.
What Loud & Clear Agency did at the event
We captured content that matched the moment — soft petals, happy faces, and effortless luxury. Our team shot on-site social visuals and helped spread the good energy offline and online.
Summary / Key takeaway
A feel-good brand activation that nailed the crossover between beauty and emotion — Yumi and Byredo showed how to turn a store into a story. We helped bottle that magic for social.
Petals, perfume, and good vibes only.
The Byredo store got a floral glow-up courtesy of Yumi.
One of those “you had to be there” moments — luckily, we were.
