When plans change, flowers stay: Yumi x Borchardt pop-up reimagined
About the brands
Yumi creates unforgettable floral activations and feel-good moments. Borchardt is Berlin’s iconic schnitzel institution — a favorite among locals, celebs, and culture shapers.
About the event
What was meant to be a full-blown Yumi pop-up inside Borchardt turned into an unexpected pivot. Despite a last-minute cancellation, the red-hued florals — inspired by Borchardt’s signature palette — were too beautiful to waste.
What Loud & Clear Agency did at the event
We rolled with the moment. Bouquets were handed out to strangers, turning a canceled event into a spontaneous community experience. We captured the smiles, the surprise, and the beauty of making the best of the unexpected.
Summary / Key takeaway
Plans may change, but the magic doesn’t have to. Yumi’s blooms still brought joy to the streets — and our content helped share that feeling far beyond Mitte.
What was meant to be an evening event turned into an all-day flower drop.
The Borchardt pop-up didn’t happen — but the red florals still stole the show.
Sometimes the best moments aren’t the ones you plan — they’re the ones you grow into.
