Petals & PRs: Yumi x Barry’s bring the burn in bloom
About the brands
Yumi specializes in floral installations that elevate everyday moments. Barry’s is the iconic high-intensity workout brand known for red rooms, loud beats, and full-body sweat sessions.
About the event
In a feel-good fusion of strength and softness, Yumi brought fresh floral vibes into Barry’s Berlin studio. As athletes pushed through their workouts, the space bloomed with curated arrangements — a perfect balance of power and beauty.
What Loud & Clear Agency did at the event
We captured the contrast — gritty workouts set against delicate florals. Our content highlighted the unexpected pairing, drawing attention to Barry’s unique community vibe and YUMI’s flair for transformation.
Summary / Key takeaway
Strength isn’t one-dimensional — this collab showed how floral art can live even in the most intense environments. We helped showcase a brand moment that was bold, beautiful, and buzzworthy.
Barry’s Berlin got a floral makeover courtesy of Yumi.
Turns out, burpees hit different surrounded by fresh blooms.
